KAMM Chocolate Arrives in Madrid: Ecuadorian Cacao Meets Formula 1 with Casa Ecuador

From the forests of Ecuador to the energy of Formula 1 in Madrid, KAMM continues its journey of bringing Ecuadorian cacao, culture and craftsmanship to the world.

This September, KAMM Chocolate is present in Madrid during one of the most anticipated sporting weekends of the year, joining Casa Ecuador to create a series of distinctive cacao experiences surrounding the 2026 Formula 1 Spanish Grand Prix.

Represented in Madrid by Michel Kammoun, KAMM becomes part of a broader celebration of contemporary Ecuador: a country defined not only by extraordinary biodiversity, but by its art, gastronomy, creativity and one of its most precious ancestral treasures—cacao.

For KAMM, it is a natural meeting of worlds.

From Ecuador to Madrid

Long before chocolate became a global luxury, cacao was part of the cultural and agricultural history of Ecuador.

KAMM was created to tell that story differently.

Working with exceptional Ecuadorian cacao and preserving a philosophy rooted in origin, craftsmanship and respect for the ingredient, KAMM transforms cacao into experiences that connect the ancient with the contemporary.

At Casa Ecuador Madrid 2026, that philosophy enters an international setting where gastronomy, culture, design and sport come together.

In the hands of Michel Kammoun, guests are being introduced to KAMM through carefully created chocolate and cacao experiences designed to reveal much more than flavor. Each tasting becomes an opportunity to discover Ecuador through its aromas, textures, ingredients and traditions.

It is chocolate as a point of connection.

It is cacao as culture.

And it is Ecuador expressed through taste.

Ecuadorian Cacao in the World of Formula 1

Madrid welcomes Formula 1 in 2026 with the debut of the new Madring circuit, bringing the championship back to the Spanish capital for the first time in more than four decades.

The occasion transforms Madrid into an international meeting point for sport, hospitality, design, gastronomy and culture.

Within that atmosphere, KAMM brings something unmistakably Ecuadorian.

While Formula 1 represents precision, performance and the pursuit of excellence, fine chocolate is built on many of those same principles: extraordinary raw material, technical knowledge, patience, balance and obsessive attention to detail.

At KAMM, those principles begin at origin.

Our chocolate is created from Ecuadorian Fino de Aroma cacao, celebrated for its aromatic complexity and distinctive sensory character. From cacao grown in Ecuadorian ecosystems to ingredients inspired by the country's biodiversity, each KAMM creation seeks to preserve a sense of place.

Madrid offers a new stage on which to tell that story.

More Than Chocolate: An Ecuadorian Cacao Experience

KAMM has always believed that cacao should be experienced rather than simply consumed.

Behind every bar exists a larger world: cacao trees, fermentation, harvest, communities, ancestral knowledge, biodiversity and the remarkable transformation of a fruit into one of the world's most complex foods.

That philosophy is at the heart of KAMM's participation with Casa Ecuador.

Rather than presenting Ecuadorian chocolate simply as a finished product, these experiences invite guests to explore cacao through its origin, aromas, textures and unexpected combinations.

KAMM's portfolio reflects this approach through creations that unite high-percentage dark chocolate with ingredients deeply connected to Ecuador and Latin America—from tropical fruits and spices to innovative expressions centered on circularity and the cacao fruit itself.

The result is a new language for Ecuadorian chocolate: sophisticated, contemporary and deeply connected to its roots.

Casa Ecuador: Taking the Essence of Ecuador to the World

Casa Ecuador describes itself as a platform designed to bring the essence of the country to international audiences through immersive experiences combining nature, art, design, gastronomy, sport, music and innovation.

It is precisely within this intersection that KAMM finds its place.

Cacao carries all of these dimensions.

It is agriculture and biodiversity.

It is history and culture.

It is gastronomy and innovation.

And when treated with respect, it becomes an extraordinary vehicle for telling the story of Ecuador.

Joining Casa Ecuador in Madrid allows KAMM to contribute to a contemporary vision of Ecuadorian identity—one that honors heritage while confidently presenting it to the world in a new way.

KAMM: Ecuadorian Roots, Global Experiences

KAMM's presence in Madrid is another chapter in a journey that continues to move Ecuadorian cacao beyond traditional expectations.

From intimate cacao tastings and wine pairings to cultural events, hospitality collaborations and international experiences, KAMM seeks to place fine Ecuadorian cacao where meaningful conversations happen.

Madrid and Formula 1 provide an exceptional setting for that mission.

Through Michel Kammoun and Casa Ecuador, guests from around the world are discovering a product born thousands of kilometers away, connected to forests, farmers, communities and generations of cacao tradition.

And yet the experience feels entirely at home in Madrid: refined, surprising, sensory and international.

Because the future of chocolate does not require abandoning its past.

It begins by understanding it.

From Ecuador to Madrid, KAMM continues to carry the story of cacao forward—one experience, one flavor and one encounter at a time.